Intro

Led experience strategy and design on complex, multi-workstream engagements for enterprise clients, owning the experience deliverables end to end and partnering daily with strategy, UI design, and product.

• Led experience strategy for GM Energy's ecommerce ecosystem, a home energy line launched with no prior digital presence, owning journey maps, personas, service blueprints, and end-to-end customer experience for a platform now serving 2.3M+ annual visits. Served as one of two primary UX points of contact through concepting and service mapping.
• Launched the ecommerce experience and established its purchase and checkout flows, carrying eComm 2.0 from MVP through financing launch.
• Built Disney-style storyboards across shopping, checkout, Energy Genie, installation, and an executive dashboard that aligned a 16-person cross-functional team of UX, UI, and product around a single narrative.
• Identified an unmet need no one had scoped and produced a sales guide adopted across the entire GM Energy sales organization, remaining its primary point of contact.
• Designed and independently facilitated a two-day visioning workshop for 20+ T. Rowe Price product owners and managers, owning strategy, agenda, and prep, and turning open ambiguity into a prioritized, actionable feature backlog. Participants noted they covered more ground in two days than they expected to.
• Mentored one to two designers per engagement, provided creative direction, and presented design decisions and research to director and manager level stakeholders.

Designed data-dense enterprise products in an agile environment for the global chemicals business, with conceptual oversight on direction and strategy, partnering with a product manager and 12 senior developers and embedded with the chemicals-business product owner and SME.

• Designed Shell's Pricing Excellence Tool end to end, from research and journey mapping through wireframes, prototypes, and UI specifications. Now used across the global chemicals business and credited with $140M in added contract profits.
• Grew weekly active users 186% at first release, with average session duration up 13.5% and shared analyses up 150% week over week.
• Co-led the project kickoff workshop in Rotterdam with a UX lead, UX researcher, and PM, each running a segment and facilitating a breakout group among 15+ international participants.
• Led workshops, interviews, and usability testing with global commercial teams, translating findings into design direction and strategy rather than a list of fixes.
• Turned a highly technical pricing process into an interface commercial teams could read at a glance.

• Led user experience and strategy across ecommerce, web, mobile, and internal platforms for oil and gas clients.
• Built personas, journey maps, wireframes, and usability tests to validate designs before build, refining concepts through iterative ideation.
• Partnered with development teams through sprint planning and prototyping so intent survived into what shipped.

• Designed custom booths, POS displays, and showcases for exhibitions and commercial spaces, concept through fabrication.
• Moved between designer, director, and engineer roles to hold design intent from first drawing through final build.
• Cut a four-week build process to two weeks, a 50% reduction, by standardizing components across the highest-volume series and tightening communication between design and the shop.

• Developed new competitive housewares product lines from hand sketching and ideation through 3D surface modeling and high-resolution prototypes.
• Worked alongside designers and engineers on the Product Development team, building prototypes presented to buyers at Walmart, Costco, Target, and Williams Sonoma.

• Consulted on materials and methods for set modeling.
• Prototyped scale and cut-away models and produced AutoCAD drawings with architects.

• Made SolidWorks adjustments to the USA Olympic skeleton sled against engineered drawings.
• Explored forms to streamline components for manufacturing.