Digital product work: service design, research, and end-to-end UX across enterprise and commerce, most recently leading the shopping and checkout experience for GM Energy.

GM Energy Home System — full hardware family
Experience Lead

HEMS eCommerce

Leading the end-to-end shopping and checkout experience for GM Energy's home energy hardware, from ecosystem mapping to a shipped storefront.

Service Design · Zero to One
View project →
Pricing Excellence Tool — Supply & Demand module

Pricing Tool

Enterprise · Product Design
Digital Commerce Experience cover

Digital Commerce Experience

UX Research · Conversion Rate Optimization (CRO) · Growth Design
Employee Experience (EX) Platform cover

Employee Experience (EX) Platform

Product · Content Strategy · Workforce Enablement

Industrial design

From sketch to manufacturing: objects built for how people actually use them. Where I started, and still practice, most recently as a freelancer designing for additive manufacturing and educational play.

See industrial design work →
My work is grounded in clarity, shaped by curiosity, and driven by the why behind what we build. Defining the relationship between humans and products, in the complex digital and physical environments we live in.

I grew up in Houston and earned a B.S. in Industrial Design from the University of Houston, with a minor in Architecture. I started in physical product — housewares, exhibits, prototypes — before moving into digital product and UX.

More about me →